Inspiring 100 years of makers
Betty Crocker is an American icon. She’s inspired home bakers and culinary enthusiasts for a century, delivering moments of joy with her recipes, products and expertise for life’s celebrations, big and small.
“For the past 100 years Betty Crocker has had a special place in the hearts and homes of bakers across the world,” says Jonathan Pandit, manager, Brand Experience, General Mills. “Throughout the years, she’s connected with makers in a meaningful and authentic way, from her early days sharing cost-cutting cooking tips during World War II to today, where she’s evolved to meet the needs of the diverse and creative making community.”
Join the party with #CallMeBettyCrocker
To celebrate Betty’s legacy, the brand is introducing the #CallMeBettyCrocker campaign, which invites you to be part of her 100-year history by submitting your favorite recipes for the chance to be featured on the iconic red box – for the first time ever!
Starting October 21 through December 31, culinary enthusiasts can go to CallMeBettyCrocker.com and submit a recipe – including at least one eligible Betty product – and share the story behind the recipe and how it’s used for celebrations for the chance to have the recipe featured on a custom Betty Crocker package and win a Betty Crocker prize pack.
The #CallMeBettyCrocker recipe and story submissions will be judged on creativity, connection to the theme of traditions and celebrations and visual appeal.
“The goal of the campaign is to use this iconic moment in Betty’s history to celebrate our community of makers, no matter your experience level, gender identity, ethnicity, or background,” says Pandit.
The hashtag #CallMeBettyCrocker has more than 22,000 uses on social media already, which is one of the reasons the brand decided to lean into it for Betty’s birthday.
“It’s something consumers say when they’re proud of something they’ve made or if they’ve surprised themselves with their skills,” adds Pandit. “With this celebration of Betty, we want to remind consumers that Betty is a brand for anyone that shares the joy of making.”